WHEN YOUR STRATEGY IS IN SYNC WITH THE AUDIENCE
Communications advisory support for research and nonprofits - with cognitive and behavioural science in mind
FULL CYCLE COMMUNICATION
With the hands-on experience across the entire spectrum of communication services, I am well positioned to help every member of my team in achieving the targets set - while enjoying the process.
Advisory support
Data-based quantitative and qualitative analysis of communication environment and current performance; optimisation of communication processes; strategy review; troubleshooting social media advertising set-up; audience engagement optimisation; client and partner management; media and stakeholder mapping; campaigns assessment; community engagement instruments review.
Strategy
Needs assessment and communication strategy development: analysis of communication objectives, audience segmentation, key messages and sample narratives, channels matrix development and solutions per channel (social media, web, media, influencer partnerships, stakeholders management, outreach events, etc), media buying plan along with the target KPIs, monitoring and evaluation methodology.
Team management
Setting up, designing the internal workflows and leading a team of communication professionals covering various streams of work: media relations, editorial production, website development and management, social media, audiovisual production, graphic- and web design, community management, stakeholder outreach.
Coaching and trainings
Group workshops for communication professionals, civil society activists, social entrepreneurs on effective campaigns; professional trainings on social media formats, tools and strategy; interdisciplinary coaching on strategic editorial production; individual coaching on strategy development, video scripts and formats for social media, campaign planning, creative production for social media, media buying.
Science communication
Translating complex issues into clear audience-specific narratives; guiding research teams in converting scientific output into strategic communication interventions; developing audiovisual and editorial products in line with the research objectives; packaging results of scientific work for dissemination (policy, donors, academia, industry, broader public); influencer marketing.
Creative production
Drafting, editing or coordinating production of press releases, feature stories, news, reportages and other editorial formats; multimedia campaign content packages from concept to implementation; event-based community engagement formats; design of static visuals for social media and web; managing short animations, documentary-style videos and complex print productions.
Photography: luizapuiu.com
Coming from journalism and non-profit PR, I’ve been immersed in the field for nearly 15 years. After having worked for various national media, a human rights NGO and a large international organization, five years ago I decided to launch my own consulting company. As a full-time communication strategist, I’ve been engaged in many projects, supporting a broad range of clients, such as European Commission (DG NEAR, DG RTD, DG CLIMA, DG ENER, CINEA), International Energy Agency (IEA), Organization for Security and Co-operation in Europe (OSCE) and European Network of Political Foundations (ENoP).
The campaigns I’ve managed have a diverse geographic scope - sometimes even a global coverage. I’ve worked directly or remotely all over the EU, in its Eastern and Southern Neighbourhood, Western Balkans, Central Asia and Turkey.
I am based in Vienna, Austria, and Brussels is a convenient train-ride away. However my work may also take me anywhere else in the world.
While I am most comfortable working in English, I can freely produce and deliver content in Russian and German. I also speak Romanian and some French.
WE ARE PROBABLY A PERFECT MATCH IF
You represent an international organization (UN, IEA, OECD, OSCE or other), working on gender, nature-based solutions, green energy transition, human rights more broadly, democracy, international security or justice
You are part of an EU institution, such as European Commission or an EU-funded agency, looking for external support in strengthening communication performance
You are a research institute anywhere in the world, whether an international scientific platform, a specific university-based research group or a Horizon Europe project, looking for concrete solutions to communicate your findings beyond your academic bubble
Your consulting company is implementing or developing a proposal to implement an EU-funded project on above-mentioned issues
You are an international nonprofit, political foundation or a social enterprise, with audiences spanning several countries and a strong focus on the EU, Central Asia, Western Balkans or Eastern Europe
